GREENFOOT SCHUHE PROFESSIONAL
Overall, 43% indicated being interested in professional football and 37% are most likely to follow their national team. The representative survey collected detailed information about respondents’ environmental- and energy-related values and behaviours, interest in football and crowdfunding literacy as well as their interest in participating in different crowdfunding campaigns. To understand the potential of crowdfunding for football organizations to leverage their large fan base to fund building renovations, GREENFOOT conducted an extensive primary data collection among ~3,500 citizens in Azerbaijan, France, Ireland and Sweden. In addition, it engages citizens to be actively involved in the energy transition. Crowdfunding is part of the worldwide progress towards a global and digital society and plays an increasingly important role in the energy transition. GREENFOOT develops community-based crowdfunding schemes for renovating stadiums, practice facilities, and related buildings with energy efficiency (EE) and renewable energy (RES) measures. The GREENFOOT project aims at supporting and fostering the transition to a low-carbon energy system by packaging individual participation and financing of the energy transition in the fun, friendly, and well-known context of professional football. However, while energy efficiency renovations would be beneficial from both an economic and ecological point of view, the necessary financial means are often lacking. One of the main reasons for the high energy consumption is that many buildings are energy inefficient. Considering that sports buildings account for around 10% of the total energy demand in some countries, it is definitely worth talking about reducing the carbon footprint of these structures. When it comes to carbon emissions, some polluters such as the car industry or agriculture get all the spotlight, for better or worse, while others, such as professional sports, fly beneath the radar. By: Benjamin Kirchler, Energieinstitut an der Johannes Kepler Universität Linz.
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